MW 11:30 – 12:45. Putting their knowledge to work, students will research, develop, and present their fundraising plans to a community non-profit.
INSTRUCTOR & COURSE INFORMATION
Instructor – Dr. Alec R. Hosterman, Senior Lecturer and Chair of Communication Studies
Phone – 574.520.4883
E-mail – firstname.lastname@example.org
Office – Northside 033K
Office Hours – Tuesdays 11-1; Wednesdays 1-2
Day/Time – Mondays/Wednesdays, 11:30 – 12:45 am
Course Location – Northside 111
Required Text – Strategic Planning for Public Relations, 3rd edition by Ronald D. Smith
Prerequisites – JOUR-J 319 Introduction to Public Relations
Link to application for group assignment
Link to specific course policies
Read this: Writing a Paper for Dr. Hosterman
RESEARCH PROJECT GROUP MEMBERS
- Group 1 – Danielle Miller, Lisa Bonadies, and Shuntriece Hughes
- Group 2 – Donald Brown, Kyle Meckley, and Ashley Plencner
- Group 3 – Ashley Katlun and Alex Gloff
- Group 4 – Chelsea Kronewitter and Alisenne Turner
- Group 5 – Courtney Catanzarite and Kate Smith
- Group 6 – Rachel Altum and Polina Guimaraes
DESCRIPTION & GOALS
As an extension of the introductory course, JOUR-J 428 Public Relations Research and Planning focuses on two specific areas: research methodologies and special event planning. In doing this, students expand their ability to work with tactics, hone their critical thinking skills, practice different research methodologies, and create a working plan for a non-profit organization. Likewise, the class will discover how creativity (both written and visual) plays an important role in the public relations process.
As such, our goals are:
- To engage your instructor and fellow students in problem solving techniques
- To develop an in-depth understanding of research, message development, and programming related to public relations
- To provide practical experience in public relations problem solving
- To provide practical experience in leadership, group work, and client relations
- To produce a working fundraising plan for a special event
Throughout the semester, you will produce deliverables (assignments) that gauge your level of comprehension and application of the material in the course. These include:
- Research Project – Groups will engage in field research for their client, developing an appropriate instrument, utilizing the tool, and reporting on the results. Worth 150 points.
- Project Proposal – Groups will submit a written proposal outlining the goals for their project as well as potential strategies, tactics, and benefits. Worth 50 points.
- Project Plan – The culmination of the semester-long project will be a working, in-depth public relations plan which adheres to the concepts and strategies covered in class. Worth 300 points.
- Client Pitch – Each group will present a short 10-15 minute pitch to the client. Worth 100 points.
- Group Member Analysis – Group members will submit a written analysis of their fellow members, along with a grade of their performance for the semester. Worth 100 points.
- Examinations – There are 2 exams in this course, each worth 100 points. Worth a total of 200 points.
- Attendance and Participation – The easiest part of your grade is assessed by your attendance in class and participation in discussion and activities: don’t fall asleep, be respectful of others, and contribute. Worth 100 points.
Here is more specific information regarding these deliverables.
The following schedule is tentative. I reserve the right to change it depending upon our pace through the course, however I will give advanced notice.
01.13 Introduction to the Class
01.20 Martin Luther King, Jr. Day – no class
01.22 Overview of Public Relations (Introduction)
01.27 Snow Day – no class
01.29 Client Introduction and Presentation
02.03 Analyzing the Situation (Step 1)
02.05 Research Methods (Appendix A)
02.12 continued; Project Proposal due
02.17 Work Day – no class
02.19 Analyzing the Organization (Step 2);
02.24 Analyzing the Publics (Step 3)
02.26 continued (if needed); Establishing Goals and Objectives (Step 4)
03.05 Midterm Exam (Steps 1-4, Appendix)
03.10 Formulating Action and Response Strategies (Step 5)
03.12 Snow Day (again…sheesh) – no class
03.14 Research Project due
03.17 No Class: Spring Break
03.19 No Class: Spring Break
03.24 Mid-Semester Project Analysis (mandatory attendance)
03.26 Implementing the Strategic Plan (Step 8); Example of a Tactic Page.
04.02 Pgs. 178-180 (Step 6); Choosing Communication Tactics (Step 7)
04.07 Instructor at Conference – no class
04.09 Evaluating the Strategic Plan (Step 9)
04.16 Work Day – no class
04.21 Client Pitch discussion; Project Plans due
04.23 Prep Day – no class
04.28 Client Pitches
04.30 Course Debriefing; Group Member Analysis due
05.05 Final Exam (Steps 5-9)